1853-1866       Address Unknown, New York, New York.[1]

1859                346 & 348 Broadway, New York, New York.

D. Appleton was recorded in four advertisements in The New York Herald (New York, New York).  The first advertisement appeared on April 6, 1859.  New Stereoscopic Views.—D. Appleton & Co. are continuously adding new and attractive stereoscopic pictures to their large and varied assortment, an assortment newly made up, and containing nothing but carefully selected pictures—no old stock.

Every variety of boxes and slides on hand, and sold at reduced rates.

Stereoscopic pictures of individuals and family groups taken in beautiful style, and guaranteed.

In addition to an extensive stock of imported pictures, they are sole agents for the New York Stereoscopic Company, who are constantly manufacturing new pictures, to which the attention of purchasers is directed, as equal to the best, and cheaper than any of the ordinary good views now offered for sale.

The best glass slides of Egypt, the holy Land, Switzerland, &c., $20 per dozen, retail. 

D. Appleton & Co., Nos. 346 and 348 Broadway, corner of Leonard street.

N. B.—Persons at a distance, by remitting $10, $15, $20 or $25 will receive to that amount in an excellent instrument and carefully selected pictures, of each styles as they may indicate.

The second advertisement appeared on May 9, 1859.  Stereoscopic.—Burns.  “The Trees under which he sat with his highland Mary,” “His Cottage Birthplace,” “The Banks and Braces of [Boony] Doon” and other spots sacred to his memory, forming a series of seven beautifully executed double photographs.  Free by post—price $3.  All who revere the memory of Burns should possess these real and graphic mementos of places and spots in which the poet lived wooed and died.

N. B.—A large collection of New and Beautiful Groups, Glass Pictures’ Illustrated Scenes, &c.; just received by the last steamer.  For sale at wholesale and retail.  D. Appleton & Co., 346 and 348 Broadway.

The third advertisement appeared on May 22, 1859.  The Stereoscope, The Wonder Of The Nineteenth Century.—The stereoscope is one of the marvels which astonishes every one who has the opportunity of seeing it.  By its instrumentality one can travel all over the world and see, as if on the spot, the extraordinary scenes, cities, public buildings in Athens, Rome, Egypt, England, Scotland, Ireland, France, Germany, Switzerland, &c.  Send and get a circular describing the stereoscope, which can be had by enclosing a stamp to D. Appleton & Co., 346 and 348 Broadway.  Family groups and country residences taken for the stereoscope.

The fourth advertisement appeared on November 18, 1859.  Stereoscopes And Stereoscopic Views At Low Prices.  “While Photography portrays the sublime and beautiful, the Stereoscope reproduces, in all roundness, and prominence the objects and scenes themselves.”—Sir David Brewster.

Stereoscopes.

A Stereoscope, Opera Glass Styles…………………………….. $0.75

A Stereoscope, Imitation Mahogany, flat Lenses……………… $1.25

A Stereoscope, Mahogany, fine flat Lenses……………….….. $2.00

A Stereoscope, Rosewood,  fine flat lenses  ………………….. $2.50

Besides these, some forty varieties, including instruments to hold 200 views without changing.

Stereoscopic Views.

50  Views of Paris, at………………………………………….. $1.50 per doz.

50  Views  in Switzerland………………………………………$3.00 per doz.    

50  Views in Scotland—Its Lakes, Abbeys, &c………………. $3.00 per doz.

64  Views of Celebrated Statuary—Goodman’s best………. $3.00 per doz.    

150 Views in the United States, plain………………………… $4.00 per doz.   

150  Views in the United States, colored…………………….. $5.00 per doz.

80   Views of European cities………………………………….. $3.00 per doz.

80   Views of European cities colored…………………………. $4.00 per doz.

A catalogue of more than 20,000 Views, together with Drawings of instruments, sent to any address on receipt of a stamp.

The Views may be sent by Mail, the Stereoscopes by Express.

A liberal discount to-dealers.  D. Appleton & Co., 346 and 348 Broadway.  

D. Appleton is listed in Stereoviews An Illustrated History And Price Guide.

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[1] Stereoviews An Illustrated History And Price Guide