1854-1856 Main and Second Streets, Allen’s Exchange Building, Jamestown, New York.
1856-1857 Main Street, Shaw’s Block, Jamestown, New York.
1857-1858 Hawley Block, adjoining and over the Post Office, Jamestown, New York.
L. C. Hoard was active in Jamestown, New York from 1854-1858 in the partnerships of Gray & Hoard; Hoard & Loucks; and Hoard & Upham. Hoard was recorded in nine advertisements and three announcements in the Jamestown Journal (Jamestown, New York). The first advertisement ran from August 4, 1854 to June 13, 1856. Gray & Hoard, Daguerrean Artists. Corner of Main and Second streets. Sky-light Operating Rooms. Jamestown, N. Y.
The second advertisement ran from January 11 to February 8, 1856. Kast your eye this Way. As many persons enquire for “Dollar Daguerreotypes” we would say to all such, that you can be accommodated at that price until the first of March. Pains will be taken to give satisfaction as usual, and the Daguerreotypes will be put up in neat and durable cases. Likenesses of Children will not be taken for a lesser sum than one Dollar and Fifty Cents. A new stock of rich and beautiful cases just received. Get your likenesses in the best kind we have got and you can have it cheap for ready pay. Gray & Hoard.
N. B. Miss. coax that fine looking gentleman to give you his Daguerreotype. Sir, coax that pretty lady to sit for her likeness, you’ll have to pay for it, you know, so what’s the odds?
The third advertisement ran from January 25 to February 8, 1856. Division of County! This question has been agitated more or less for several years, and until the present time we have smothered our indignation and kept silent. Good friends don’t you think it would be a good plan for the people of this County to form themselves into parties of from one to as many as they please, and Call On Gray & Hoard for their Daguerreotypes; for a single person it would cost one Dollar, and so on up into the pictures; for a married person, the case, of course would be different, for then the cost would be only just the same. Groups cost a trifle more, and if you want some of our Richest Cases or Lockets, why then, you can have them at your own price, providing always that your price is a little more than ours. Come along good folks we’re always accessible. Gray & Hoard, Allen’s Exchange, up stairs.
The fourth advertisement ran from January 25 to March 21, 1856. $000,001.00 For a Daguerreotype Likeness that will not Fade half so soon as the man that made it, even if it was taken by Gray & Hoard, at Allen’s Exchange, up stairs.
The fifth advertisement ran from March 28 to May 30, 1856. Look at This! Examine it well, and you will perceive that “Mother Earth” is represented in mans’ apparel, supposed it is all right, men wear shawls, and women unmentionables, and Gray & Hoard, has just purchased part of $347, 000 worth of Daguerreotype Stock which they hope to dispose of to such advantage as to enable them to continue making Good Pictures at Low Prices.—We shall prepare in a few days to make Ambrotypes and Photographs in a style not to be surpassed. Gray & Hoard. Jamestown, March 4, 1856.
The sixth advertisement ran from December 26, 1856 to January 30, 1857. Daguerreotypes. But readers do not miss of having one of these choice gifts to present your friend New Year, if you wish to make a present that will be preserved long, and appreciated well, let it be your Daguerreotype; do you desire an ornament for your center table, let it be a fine and indelible picture of yourself or friend. Go at once to Hoard, and get a good one at low figures, his office is on Main St., one door below Esq. Brown’s Law Office in the Shaw Block. L. C. Hoard.
The first announcement appeared on October 23, 1857. Internal Improvement.—That portion of the Hawley (now Hall) Block fronting upon Third street, and West of Andrews & Stephen’s Store, is undergoing repair. The first floor has been lowered a couple of feet or so, and is now easily accessible from the street. The room over the Post Office formerly occupied as a music store has been fitted up with a magnificent sky-light, and otherwise adapted to the use of Messrs. Hoard & Loucks, Daguerreotypists, who are to soon take possession. They will also occupy the rooms west of the Post –Office formerly occupied for a harness shop, and which are being remodeled for their benefit. Altogether, the changes are decided improvements.
The seventh advertisement ran from January 1, 1858 to June 4, 1858. To The Public. The new Photograph Gallery adjoining and over the Post Office, in the Hawley Block, is now in readiness for the reception and accommodation of visitors. We are now prepared to make any style of Picture, from the Daguerreotype to the finest Photograph on paper, put up in good order in any kind of Case or Frame you may wish. We shall keep on hand the best selection of stock to sell at wholesale or retail; at the same time you may expect our prices to correspond with the times. We solicit a call from you whether you wish pictures or not. Come and examine our specimens; also our facilities for doing good work. Hoard & Loucks. Jamestown, Dec. 22, 1857.
The second announcement appeared on May 14, 1858. Mr. Hoard, the Photographic Man, has a very distinguished hen—yet a common hen. It has produced an egg 5⅔ inches in circumference. The finish of the shell, however, is not creditable. It is plebeian.
1858 May 28. Jamestown Journal. (Jamestown, New York.) May 28, 1858, Vol. XXXII, No. 50, Whole No. 1667, P. 2.
The eighth advertisement ran from May 28 to July 2, 1858. One Thousand young men and women wanted with a capital of from 1 to 5 Dollars to sit for any of the styles of Pictures now in use. For further particulars call on Hoard & Loucks, at the Post Office Picture Gallery.
The ninth advertisement ran on September 3 & 10, 1858. From The Seat Of War! Camp Life of B Company 68th Reg’t. N. Y. S. M. I had the pleasure of seeing this grand parade of Military men, and enjoying the full benefits of ca,[ life (except the pay) in common, with Officers and Soldiers of B Company from our village. My duty on the field was only that of a spectator, except at meal times, when I was pressed into service by order of Captain C. L. Jeffords, and marched to the victualing tent of J. D. Stearns, where we found lots of good things to eat, and James ready to wait upon us. In this part of the exercise I believe I made a capital Soldier; I saw no one that could present the knife or folk and charge upon beef steak or boiled ham with better skill than myself. After the performance was all over and tents taken down, six of us took passage in an extra train for Jamestown, making it in the unprecedented quick time of ten hours. Upon the whole, it was [ ] nice affair, and I think that B Company showed off well. All it lacks of making just such a company as it should be, is the proper attention and assistance of our citizens. For further particulars call on Hoard & Upham at their rooms, where you can get a full view of the ground, and a nice Photograph of yourself for $3.50, and other styles of pictures for less.
The third announcement appeared on September 24, 1858. County Fair, 11 A. M., Sept. 22d, 1858…Hoard & Upham have a fine assemblage of pictures and photographs…
L. C. Hoard is not record in other photographic directories.