1852-1857       307 Broadway, New York, New York.

1854                807 Broadway, New York, New York.

1852 December 2.  The New York Herald.  (New York, New York.)  December 2, 1852, Whole No. 7336, P. 4.

The Most Convenient Daguerreotypes Gallery in New York is Farrand’s, 307 Broadway.  It is situated but one flight of stairs above the sidewalk, and has one of the best sky-lights in the Union, and his pictures are unsurpassed by any in the world.

1852 December 14.  The New York Herald.  (New York, New York.)  December 14, 1852, Whole No. 7348, P. 4.

Would you have a Perfect Picture without the fatigue of ascending hafe a dozen flights of stairs.  Call at Farrand’s first floor sky-light gallery, 307 Broadway, where everything in the art of Daguerreotyping is executed with the greatest skill.  Pictures taken daily in every style of the art, and entire satisfaction given or no charge made.

1852 December 20.  The New York Herald.  (New York, New York.)  December 20, 1852, Whole No. 7354, P. 6.

The most appropriate Holiday Present is a perfect daguerreotype, and the most convenient gallery is Farrand’s, 307 Broadway, first floor, up stairs, where everything in the art is executed with the greatest skill.  Pictures taken in the new discovery without reversing the picture.

1852 December 22.  The New York Herald.  (New York, New York.)  December 22, 1852, Whole No. 7356, P. 4.

Farrand’s Daguerreotypes for the Holidays, 307 Broadway, first floor, up stairs.  At this establishment you can get a perfect picture without the fatigue of accending half a dozen flights of stairs, and save half your money.  Pictures taken daily in every style of the art, and entire satisfaction given, or no charges made.         

1852 December 27.  New York Daily Tribune.  (New York, New York.)  December 27, 1852, Vol. XII, No. 3649, P. 2.

A Daguerreotype Likeness for only Twenty-Five Cents.—The subscriber would respectfully announce that having one of the best arranged skylight galleries in New-York, and a superior apparatus and machinery, he is prepared to furnish Daguerreotypes that cannot be surpassed by any in the world in quality, truthfulness, and durability.  A perfect picture for only twenty-five cents, that will not fade in any climate.  Call and decide for yourselves, at No. 307 Broadway, first floor, up-stairs.  C. Farrand.

1852 December 30.  New York Daily Tribune.  (New York, New York.)  December 30, 1852, Vol. XII, No. 3652, P. 2.

Daguerreotypes Only 25 Cents—At Farrand’s, first floor sky-light Gallery, No. 307 Broadway, where pictures are taken in every style, unsurpassed by any in quality, cheapness and durability.

Advertisement ran on December 30 to January 28, 1853.

1853 February 7.  New York Daily Tribune.  (New York, New York.)  February 7, 1853, Vol. XII, No. 3685, P. 2.

25 Cent Daguerreotypes.—Farrand, at No. 307 Broadway, having one of the most convenient galleries in New-York, superior apparatus machinery & c., is furnishing Daguerreotypes that cannot be surpassed by any in the world, in quality cheapness and durability.  His mammoth sky light is to be found within ten feet above the side walk.  And if any person in pursuit of Daguerreotypes finds him or herself at the top of a high building they may know that they are in the wrong shop to find Farrand’s inimitable and cheap pictures.

Advertisement ran from February 7 to March 7, 1853.

1853 March 31.  The New York Herald.  (New York, New York.)  March 31, 1853, Whole No. 7404, P. 4.

Farrand’s 25 Cent Daguerreotypes Cannot be excelled for truthfulness, beauty of finish, and durability.  His mammoth skylight is at 307 Broadway, on the first floor above the sidewalk, and his rooms are daily thronged by those who wish perfect pictures without the fatigue of ascending half a dozen flights of stairs.

1853 May 31.  The New York Herald.  (New York, New York.)  May 31, 1853, Whole No. 6489, P. 5.

Dar Sir:—According to promise, I am happy to inform you of the success in improving upon my original 25 cent daguerrean apparatus, and am now prepared to give you large, beautiful pictures for only $3, including case, (such as cost elsewhere $6 and $8,) and their superiority is known by the many thousands who, the past few months have sat before the best instrument in the world, at C. Farrand’s Daguerreotype Gallery, 807 Broadway. [307 Broadway.]

1854-1855?  New York City Directory.  (New York, New York.)  1854-1855, P. 50.

C. Farrand’s Daguerreotypes, 307 Broadway, N. Y. 

This Gallery has [ ? ] Sky-lights, but one flight above the side-walk [ ? ] in the Art  of Daguerreotyping is executed with the great [ ? ], and cheaper than any other Establishment in the world.

Pictures taken [ ? ] 25 Cents  Upwards In All Kinds Of Weather, And Warranted.

1855 February 7.  Auburn Weekly American.  (Auburn, New York.)  February 7, 1855, Vol. 1, No. 1, P. 3.

A few Certificates.  From Gentlemen Of The Highest standing in any favor of the World renowned Hurd’s Hair Restorer, which will produce a new growth of Hair on any bald head.

New York, Dec. 20, 1853.

W. C. Hurd:  Dear Sir—

Your Hair Restorer has produced a vigorous growth of hair on my head where it had been bald for five years.            C. Farrand, Daguerreotypist, 307 Broadway. New York, March 10, 1854.

Advertisement ran from February 7, 1855 to March 12, 1856.

1855 July 25.  The New York Herald.  (New York, New York.)  July 25, 1855, Whole No. 6906, P. 5.

Look, Look, Look.—Daguerreotypes In the shade.  A perfect likeness for 12½ cents, at No. 307 Broadway, by Farrand’s new process; something new and superior to daguerreotypes in every way.

1856 January 1.  Photographic and fine Arts Journal.  (New York, New York.)  January 1, 1856, Vol. IX, No. 1, P. 19.

In an article entitled the Photographic Galleries of America.  Number One, New York. The author visited 69 Galleries in New York City.[1]

Farrand—The show case contains some very fine specimens.  The reception-room, however, is a vacuum, nothing to attract the eye, an indispensable consideration in daguerrean galleries.

1856 December 16.  The New York Herald.  (New York, New York.)  December 16, 1856, Whole No. 7413, P. 5.

Startling.—Four Perfect Photographs for the ridiculously low price of $1 at Farrand’s, 307 Broadway, equal to those that cost $5 each elsewhere.

1856 December 17.  The New York Herald.  (New York, New York.)  December 17, 1856, Whole No. 7414, P. 5.

The New Mystery.—F. T.  F. P.  F.  O.  D.—This means that Farrand takes four photographs for one dollar, at 307 Broadway, equal to those that cost $5 each elsewhere.

1856 December 18.  The New York Herald.  (New York, New York.)  December 18, 1856, Whole No. 7414, P. 5.

Death of 100 Persons by Lightning Would not create half so great an excitement as Farrand’s four perfect photographs for one dollar, at 307 Broadway.

1856 December 20.  The New York Herald.  (New York, New York.)  December 20, 1856, Whole No. 7417, P. 5.

Who Dares Acknowledge that he hasn’t a picture now, when Farrand, 307 Broadway, takes four photographs for $1.

1856 December 23.  The New York Herald.  (New York, New York.)  December 23, 1856, Whole No. 7420, P. 5.

A Live Whale in the Croton Reservoir would not create half the sensation of Farrand’s four splendid photographs for one dollar, at 307 Broadway.

1856 December 24.  The New York Herald.  (New York, New York.)  December 24, 1856, Whole No. 7421, P. 5.

A Daguerrean Artist Gone Mad.—Four photographs for a dollar.  That man Farrand, at No. 307 Broadway, is performing wonders.  Go and see his establishment.

1856 December 27.  The New York Herald.  (New York, New York.)  December 27, 1856, Whole No. 7424, P. 5.

Four Photographs for $1.  Farrand, 307 Broadway.

1857 June 23.  The New York Herald.  (New York, New York.)  June 23, 1857, Whole No. 7601, P. 5.

Wanted—A Young Lady In An Ambrotype and photograph gallery.  Apply to C. Farrand, 307 Broadway.

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[1] Not all first names or complete addresses were recorded in article.   Craig’s Daguerreian Registry was used to assist in identification when possible first name and address were added.