1855                Church Street, No’s. 1 & 8 Odeon Building, New Haven, Connecticut.

1855                72 Chapel Street, New Haven, Connecticut.

1855 February 21.  Morning Journal and Courier.  New Haven, Connecticut.)  February 21, 1855, Vol. X, P. 2.

Rodgers & Co.’s New Daguerrean Establishment ! Odeon Building, Church st. Nos. 1 and 8, first floor up stairs.  The subscribers beg leave to inform their friends and the public, that they have opened rooms at the above named place.  They deem it unnecessary to add any comment relative to the style in which their establishment is fitted, by leaves the same to the criticism of all those who will kindly favor them with a call.  People, whether calling for pictures or not, will receive satisfactory attention, and be gladly welcomed, at the Odeon Daguerreotype Establishment.  Their work shall give the liveliest satisfaction, or no charge.  They will endeavor to do their best.  H. J. Rodgers.  Cornelius Mandeeville.

Advertisement ran from February 21 to March 1, 1855.

1855 March 13.  Morning Journal and Courier.  New Haven, Connecticut.)  March 13, 1855, Vol. X, P. 2.

New Haven, March 12th, 1855.  Messrs. Rodgers and Mandeville:  As generous deeds should at all times be duly acknowledged and appreciated, I take the earliest opportunity to return you my grateful thanks for the three copies of Daguerreotype likenesses of myself, that you have been pleased to present me.

It gives me much pleasure to state that the whole of them are considered by my friends, and all that have see them, to be, not only artistically executed, but perfect counterparts of the original—”Gold-header cane” and “Spectacles” not excepted!

In truth, such specimens of modern skill, as the ones alluded to, together with the small prices charged at your establishment, must unquestionably draw hundreds of citizens, accompanied by their children, to your Emporium, for the purpose of obtaining accurate and superior likenesses of themselves and those they fondly love.

And here permit me to add, that I consider you very fortunate indeed, in locating yourselves where you have inasmuch as your neatly fitted up rooms are exactly over the celebrated “Dry Goods Store” of our old friend, Thomas Jarman, in Church street, where hundreds of our most respectable families are daily attracted to purchase goods.

In fact, there is no doubt, from the influx of customers attending that gentleman’s Store—the great centre of attraction which Church street has now become, together with the many excellent likenesses of numerous well known citizens living in our midst, which are being displayed in your Establishment, must, and will insure you such business, as will in a few years (by proper application) place you in an easy and comfortable circumstances as you may desire!

In conclusion, I would remark, that one of the three copies given to me, I have reserved for myself.  The other two, I have presented to the “Webster” and “Lancasterian” schools—where they are now hanging to the walls of those excellent Institutions, much to the delight and gratification of the numerous children there assembled.  Yours, truly, Wm. Goodwin.

Advertisement ran from March 13 to 15, 1855.

1855 March 15.  Morning Journal and Courier.  New Haven, Connecticut.)  March 15, 1855, Vol. X, P. 2.

To our much esteemed friend Mr. Goodwin.  New Haven, March 13th, 1855.  It is with the deepest feelings of gratitude and unfeigned pleasure that, as we were perusing this morning’s Journal, we observed a letter addressed to us, in terms so complimentary, and altogether unexpected—that we not only appreciated the merits of the article itself, but at the same time justly considered that it came from the pen of one who is always zealous in his unremitting labors of good will and kindness—which being so kindly conferred upon us, will be gratefully cherished in fond remembrance.  We shall endeavor not only to “hold our own,” but by the fruits of our future labors, to convince the public that we can do all that you have generously asserted.  And allow us, dear sir, to add, that we are not alone in evincing our manifestations of gratitude and admiration, but there are others who feel equally favored by compliments bestowed.  We allude to the pupils of the Lancasterian and Webster Schools, (other schools not excepted,) who have not only looked upon you as not simply interested in the institution to which they belong, but as their constant and never failing friend and favorite, whose presence there enlivens each young heart with gladness—and proud indeed will they always feel to know that they are reminded of you by this, as well as by previous favors you have been pleased to proffer them.  In conclusion, we take this opportunity to inform you that we labor under a somewhat serious disadvantage in relation to the multiplicity of “flashy” advertisements which have appeared in the daily papers during the last ten months, purporting to have been written by one of our firm, which have caused many prejudicial remarks.  These suppositions are erroneous.  Indeed, we have no occasion to recur to such a mode of procedure to attract customers, being confident that our work will comment for itself.

Asking your pardon for having tired your patience, we again thank you for your kind favor—thus remaining Your obedient servants, Rodgers & Mandeville.

1855 May 15.  Morning Journal and Courier.  New Haven, Connecticut.)  May 15, 1855, Vol. X, P. 2.

Rodgers & Mandeville’s Spacious Mezrotype and Daguerrean Gallery, 72½ Chapel street, the largest in the New England States.  Operating, Reception and Dressing Rooms on the same floor.  In addition, is a very large sky-light, emitting light with equal service of the most powerful in New York or Cincinnati.  The “Cameras” are all of Foreign Manufacture, (German and French,) capable of producing the finest and most brilliant toned likenesses in one second, considering the strength of the light referred to.  Pictures taken from the size of a pin’s head to a cabinet, or life size, ranging in prices from 50 cents to $30.  In this extensive Gallery, arrangements are complete for taking two groups, or separate parties at the same time, without any interference—consequently, all persons who wish to get good likenesses in the quickest possible time, will probably find it to their advantage to call at Rodgers & Mandeville’s Gallery, 72½ Chapel street.  Citizens of New Haven and strangers in the city are invited to pay it a visit.  Gallery easy of access.  72½ Chapel street, a few doors below the corner of Church and Chapel.

Advertisement ran from May 15 to 26, 1855.

1855 May 15.  Morning Journal and Courier.  New Haven, Connecticut.)  May 15, 1855, Vol. X, P. 2.

Notice.  The subscribers would take this method of informing their friends and the public that they have closed their temporary Daguerrean Room in Church street, and removed to 72½ Chapel.  Rodgers & Mandeville, Mezrotype and Daguerrean Artists.

Advertisement ran from May 15 to 17, 1855.

1855 May 19.  Morning Journal and Courier.  New Haven, Connecticut.)  May 19, 1855, Vol. X, P. 2.

Know Nothings.  Just received a lot of Know Nothing Daguerreotype Cases, from Mead Brother’s establishment, New York.  These cases bear the genuine stamp of ’76, and are exceedingly admired.  Pictures inserted in them at reasonable prices.  Rodgers & Mandeville, 72 Chapel st. Boadman’s building.

Advertisement ran from May 19 to 24, 1855.

1855 May 29.  Morning Journal and Courier.  New Haven, Connecticut.)  May 29, 1855, Vol. X, P. 2.

Rodgers & Mandeville’s Spacious Daguerreotype Gallery, 72 Chapel street, a few doors below Church.  The public are invited to pay a visit.

Advertisement ran from May 29 to August 8, 1855.

1855 June 2.  Morning Journal and Courier.  New Haven, Connecticut.)  June 2, 1855, Vol. X, P. 2.

Daguerreotypes.  Messrs Rogers & Mandeville have fitted up a very pleasant and sociable looking Daguerrean Saloon over the stores of B. W. Stone and S. A. Stevens in Chapel street, and are now ready to “duplicate” their friends as well any body else that may call upon them.  They have got a nice place and take capital pictures.