Reported in the Penn Yan Democrat¸ published in Penn-Yan, New York on August 24, 1852. The partnership of Richard B. Appleby & S. Wood from Rochester, New York are in Penn Yan making daguerreotypes and selling frames, cases, and gold lockets.
R. B. Appleby, the Proprietor of the Rochester National Daguerrean Gallery, Who stands so deservedly at the head in that city, where, perhaps, there is more rivalry in this new and beautiful art than in any other place west of the city of New York, and S. Wood, who has been so eminent in the above named establishment for the past year, and who brings to the aid of the art a very comprehensive mechanical genius; have formed a collation for the purpose of an itinerant picture business, for a short time, during the dull season in the city.
They have brought from their Rochester some specimens, among which are several full size—pictures of Jenny Lind and Husband, President Fillmore and Cabinet, etc.
They go on to discuss that it’s better to have a good daguerreotype taken by them, because a poor one cannot be copied if your friend dies. Post mortem photographs are expensive and are very unsatisfactory. This is a common argument in photographic advertisements life is short and death can happen to anyone.
The advertisement ran for four weeks from August 24 to September 14, 1852. While Richard B. Appleby is known in Rochester, S. Wood is possibly a new name Craig list three S Wood’s in Craig’s Daguerreian Registry, an S. J. Wood in 1851 location unknown; Sydney A. Wood in Auburn, New York 1859 and another Sydney A. Wood 1858-1859 in Madison Wisconsin.